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A plan for the week,and the next move.

BrainPilot Compass is the fractional CMO. It turns a written marketing playbook into the week’s plan and tells the crew what to do next, so the work follows a strategy and not a mood.

BrainPilot CompassBrainPilot CompassFractional CMO
What Compass does

One job, done every day.

Turns a written marketing playbook into the week’s plan and tells the crew what to do next.

Works from a playbook

Compass uses a written, versioned marketing playbook as its guide, so the plan is based on a method you can read and change.

Keeps the experiment list

Ideas are collected in a backlog and ranked, so the next experiment is the one most likely to pay off for the effort.

Plans the week

Each week Compass proposes what to try, which channels to push and what to stop.

Writes a one-page report

A short summary of what worked, what did not, and the experiments to run next.

Tells the crew what is next

Compass turns the plan into tasks for Scout, Quill, Echo and the others on the shared board.

Your control

You stay in charge.

The safety rules run in every mode. Everything else, you set.

Approve the plan

At Propose, Compass’s plan waits for you before tasks are handed out.

Set the goal

Tell Compass what you are trying to grow, and it plans toward that.

Edit the playbook

The playbook is versioned, so you can see what changed and go back.

Stop it in a second

A kill switch for Compass, and a decision journal for every plan it makes.

Example decision journal
  • Compass proposed 3 experiments for the week
  • Compass ranked the backlog: outreach to agencies first
  • Compass handed Scout a new target list
  • Compass wrote the one-page report
Works with

Part of one crew.

Questions

About Compass.

Whose strategy does Compass follow?

A written marketing playbook that belongs to your workspace. You can read it, change it and see its history.

Does Compass decide for me?

It proposes. You set the goal and approve the plan, and the safety rules apply to everything it hands out.

How is it different from Chief?

Compass decides what to try. Chief keeps the crew’s work moving, watches health and brings you decisions.

Put Compass to work.

Give BrainPilot your website and meet the whole crew.